Financial Reporting
A thirteen-week cash flow forecast, and why profit is not the number to watch
Profitable businesses run out of money regularly. The forecast that prevents it fits on one sheet and takes an hour…
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Management reporting that a founder can act on, and statutory reporting that a regulator will accept.
Statutory reporting looks backwards and is bound by format. Management reporting looks forward and should be bound by nothing except usefulness: revenue by segment, gross margin, cash runway, receivables ageing, and the three or four operating numbers that actually move the business.
Two pages. Page one: cash at bank, cash collected, cash committed, runway in months. Page two: revenue and margin against plan with the variance explained in a sentence each. Anything longer is filed and forgotten.
A number computed the same way every month, even imperfectly, shows a trend. A definition that changes quarterly shows nothing. Write the definitions down once and keep them.
Financial Reporting
Profitable businesses run out of money regularly. The forecast that prevents it fits on one sheet and takes an hour…
Financial Reporting
Profitable businesses run out of money regularly. The forecast that prevents it fits on one sheet and takes an hour…